Case study · Commercial refrigeration

World Food Equipment:
a 40-page build for a 30-year company.

A family-operated commercial refrigeration company in Mississauga, installing walk-in coolers and freezers across Ontario since 1995. The business had three decades of real work behind it and a web presence that showed none of it.

Client

World Food Equipment

Industry

Commercial Refrigeration, est. 1995

Location

Mississauga, serving Ontario

Live site

worldfoodequipment.com

Services

Website Design & Development (40+ pages)
Three.js 3D Walk-In Cooler Configurator
Local SEO Architecture & Schema
AI Lead-Reply Agent (HubSpot + Make + Claude)
Auto-Updating Instagram Feed

World Food Equipment homepage with walk-in cooler installation photography

World Food Equipment installations page listing real commercial refrigeration projects across Ontario

Animated 3D walk-in cooler on the World Food Equipment homepage, stepping through the design, build and deliver phases

Live site: worldfoodequipment.com

The challenge

Thirty years of installations across Ontario, in-house crews, real warranty terms.None of it was visible online. Buyers comparing refrigeration contractors found competitors first, and the ones who did arrive had no way to see the depth of the operation.

What got built

05 pieces

40+ page custom Astro build: service pages, industry market pages, city service-area pages and project case studies
A Three.js 3D walk-in cooler configurator customers use to spec their own box
Real installation case studies with scope, refrigeration spec and outcome per project
A resources section answering the questions buyers actually search
Schema, sitemaps and page-per-search structure across the whole site

The outcome

A 30-year family refrigeration company with a web presence that finally matches its operational depth

One page per service, per industry and per city, so Google has a clear answer for every relevant search

Quote requests get a personal reply within minutes via the AI lead-reply agent, not whenever the inbox gets checked

The standout feature

A 3D walk-in cooler you can spec in the browser.

Buying a walk-in cooler starts with dimensions, doors and temperature range. Instead of a static quote form, the site carries a Three.js 3D configurator: customers build their box visually, see it change in real time, and send the spec straight to WFE.

It does the selling a brochure can't. A buyer who has just configured their own cooler is a warmer lead than one who filled out a generic contact form, and the spec arrives ready for a real quote.

The newest addition

An AI agent now answers WFE's leads in minutes.

A quote request used to wait in the inbox until someone saw it. Now the moment a lead submits a form on worldfoodequipment.com, an agent built on HubSpot, Make and Claude reads the request, drafts a reply in WFE's voice, sends it, and files the contact in the CRM with the follow-up staged.

The activity trail below is one real lead: form submitted, contact created, moved to Lead, reply sent, all stamped within the same minute. The lead's details are blurred on purpose. WFE's customers are their business, not website content.

Automation scenario connecting HubSpot CRM form submissions to Anthropic Claude, which drafts the reply Gmail sends to the lead — The agent itself: HubSpot form submission, Claude drafts, Gmail sends.

HubSpot activity timeline for one World Food Equipment lead: form submission, contact created, moved to Lead and the agent's reply email, all timestamped within the same minute, with the lead's details blurred — One lead's activity trail: submitted, staged and answered inside a minute. Details blurred, always.

The site keeps itself fresh too.

The homepage section "See our latest builds on Instagram" pulls WFE's newest posts automatically. A cooler install goes up on Instagram, the website updates itself. Nobody touches code.